BODY SHOPS MARKETING

Every-Door Direct Mailers

The cost of customer acquisition is an expensive part of overhead for a body shop. Hail storms are a perfect opportunity to shine for your regular customer base, along with providing a shop the chance to service new customers. Dent Impressions recognizes the value in this chance and will share the cost in advertising with their Authorized Retailers. Every-Door Direct Mailers have proven to be the most cost effective way to market by mail. We are ready to market new customers, are you?

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877.424.5832

MARKETING TRAILERS

Over the years, we have spent thousands of dollars on banners and other signage to use at our Authorized Retailers. We noticed that banners seem to give an unprofessional look. So we started investing our money into 28 foot trailers that were completely wrapped with graphics. We bring these trailers to our busiest locations, our own rolling billboards. We also purchased a 2-sided LED video trailer to add to our marketing tools. We feel this is the most resourceful tool as we can change what is displayed. The LED sign can be raised up to 13 feet and it can pivot 360 degrees for perfect placement. All of our trailers are available for use by our Authorized Retailers at no cost to them.

THE ART OF UPSELLING

Our research has shown that the general public doesn’t associate PDR with body shops. Many auto body shops fail to realize that a successful hail storm actually starts years before the hail actually falls. At Dent Impressions, Inc. we realize that every door ding we fix is building a foundation to a profitable hail storm. Unlike our competition, we want more $75 dent repairs to be sold to make the public aware that PDR is offered in the shops that we service. Our research has shown that customers who received a $75 dent repair have eventually returned with other hail losses and collision repairs.

REWARDS PROGRAM

Although owners and general managers expect up selling, we have found that estimators believe they are too busy to upsell a dent. To help motivate the estimators selling our services, we offer a rewards program which is held online at BidOnRewards.com. Basically, we will provide points to the people who sell our services. They use these points to bid on items that we have put up for auction. Points never expire so users can bank points for larger prizes. Our sales force will compete to gain more points and then compete for items in our auction. We have experienced an increase in competition with more sales, larger rewards, and even a little friendly trash talking.