PROTECT YOUR INVESTMENT
Dent Impressions, Inc. understands that the most important part of any joint business partnership is to protect your investment. We have taken liberty of protecting your investment by being fully insured to give our partners that piece of mind. The insurance coverage that dealerships and body shops tend to overlook is worker’s compensation. Insurance companies have caught onto this trend and some worker’s compensation auditors are now charging dealerships and body shops for coverage on their independent contractors. The reason for this is simple, if your independent contractor does not have coverage, they will bill you as if they are employees. After an average hail storm, this could mean that your business may have to pay thousands of dollars in coverage for uninsured contractors. Other insurance you should require is Liability Insurance and Garage Keepers Insurance. Dent Impressions, Inc. carries all varieties, thus alleviating you from the added expense of paying for insurance and further protecting your investment.
Dent Impressions Policies
Worker’s Compensation Insurance
• Shop Listed as Certificate Holder
Garage Keeper’s Insurance
• Comprehensive/Collision Coverage
• 1MM/2MM Aggregate
We believe that keeping our dealerships’ lots “dent free” will help the dealership sell vehicles. We believe that a dented vehicle gives a perspective buyer the impression that the vehicle wasn’t cared for by the previous owner, thus making it harder to sell. We offer competitive volume discounts that you can pass on to your customers. We provide our dealerships unmatched service without the large corporate prices. When we fix multiple vehicles on the lot, we offer an average cost per vehicle repair. This will make sales professionals feel at ease when they figure out their sales commission on a vehicle. We can customize any situation for our dealerships; just tell us what works for you, and we will adapt.
One of the newest services that dealerships can offer to their customers, through the service department, is paintless dent removal. Our goal when setting up a PDR program in the service department of your dealership is to have the additional profit pay for the lot reconditioning. We send our customers to your location which usually creates additional business for your service department in the future. Dent Impressions is the innovative leader in marketing PDR for service drives. We provide the following tools to service writers to maximize the amount of PDR repairs.
Hail Catastrophe Management
Our thought is simple; let us do what we do best and you do what you do best. Our experience is our greatest asset that will benefit a dealership should they experience a hail storm. We start by making sure the dealership gets the money they are entitled in order to fix their cars properly. With Dent Impressions, we will assist your insurance company with the assessment of damage on you inventory. We do not tell your insurance company how to do their job, we are there to help them do their job and to provide them with the tools to expedite the process. We will the manage all of the repairs from start to finish. We can bring in a team to get the job done quickly which will get your business running back to normal sooner.
Hail Repair on Dealership Vehicles
We understand the importance of pricing when fixing the vehicles on a dealership lot. However, our experience in the hail business has proven time and time again that the lowest bid usually creates collateral damage. At Dent Impressions, our bid on a dealership’s lot will start with competitive pricing. We are in the dent “removal” business, not the dent “improval” business. You can be assured that it will be done right the first time. We provide our dealers with lifetime written warranties. Dent Impressions will follow Manufacture Service Repair Bulletins on PDR, so the manufacture warranty will still be valid. We are confident that Dent Impressions will have a lifetime partnership once a dealership experiences our service and professionalism, adds up the profits from retail work, and recognizes the growth in their customer base for future sales.
Retail Hail Repair
One of the most overlooked potential revenue streams for a dealership in the PDR business is retail hail repair. Dent Impressions’ National Hail Team has the ability to handle all aspects of retail hail repair. We can set up in the body shop if the dealership operates a body shop. We have also operated through the service department, as applicable. If the dealership doesn’t have room to house us internally, we can bring our mobile body shop. This consists of a tent and trailer which we use as an office. We will provide the marketing tools necessary to increase the amount of traffic for hail repairs.
Inside the Numbers
Pricing hail damage on a vehicle doesn’t sound like rocket science. Pricing is directly related to the size of the dents, the number of dents, the type of vehicle needing repairs and the pricing guidelines of the insurance company that is compensating the owner for the repair. Our experience has shown that quality is directly related to pricing. As pricing goes down, so does the quality. Buyer beware, large PDR companies are making backdoor deals with insurance companies to get them into a shop that they do not service. In order to maintain a quality repair, these companies are offering body shops less of a discount and claiming that they brought all the business to the shop. Dealerships will lose money when they hire a dent company to help estimate lot vehicles after a hail storm but are only paying them a flat rate to fix the vehicles. The point here is simple, why would this company work harder for you if they are receiving a flat fee to repair the vehicles? When dealerships and body shops make these agreements, they fail to realize that they are missing out on larger profits.
The chart to the right shows the difference between Dent Impressions estimating and two other PDR companies for the same hail repair. Company A estimated this repair at $875.00 while another company estimated the repair at $1500.00. While all of the companies use the same pricing guides, our experience is proven by settling $3580.01 from the insurance company with our thorough estimate. From this experiment, we can conclude that estimating is directly related to profits.
The chart to the left shows what the profit would be for the shop depending on what company repaired the vehicle. Using the basic discount of 30% on PDR and average profit margins for in house labor, company A would have profited the shop $292.50 compared to Company B’s profit of $450.00. Dent Impressions thoroughness and experience netted $1258.38 for the shop on this job. The same vehicle estimated by different companies will equal different results.